Dear All
TODAY is the deadline for this deal. All details copied below, and if you want to register, please do so here by COP:
Immersive Fox is a deal we’re really excited to present to you. We’ve secured a place in their over-subscribed round and the deadline is in 1 week, so it needs a quick answer.
Immersive Fox uses AI to power personalised video creation at scale. The demos are impressive and the applications of this product are exciting. For now, they are focused on powering sales, and an upcoming integration with Hubspot makes the opportunity to join them at this round really appealing. Future applications for the technology include customer communication, learning & development and marketing. Using AI also keeps costs lower than regular video production, which should drive adoption.
The minimum deal commitment is £1k.
What we like:
Often timing is the most important factor in a startup’s success - and the timing for this product could not be better. 2023 will be “the year of AI” and Immersive Fox already have the traction and expertise to deliver on this zeitgeist technology. We expect their recent partnership with Hubspot to be a significant inflection point in their sales.
Alissa, their founder, also really impressed us. She has a strong track record - she’s got 10 years experience in AI & ML, has founded a company once before, and worked at Facebook. On a personal level, she showed exactly the grit and creativity we like to see in the founders that we back and want to present to our community.
Early traction is good (see below) and the plans for the round (invest in product R&D and sales) make a lot of sense.
Bull case
Immersive Fox takes off with more deals and completes a series A in the next year to expand their sales, marketing and product functions. They roll out more enterprise deals like their Hubspot integration with Salesforce etc. Alissa’s vision is to disrupt all corporate use of video across sales, training and marketing. We also see a version of events where this product is so popular it gets bought early at a premium by a company like Salesforce.
Bear case
AI is a competitive field and although no brand has established themselves as the main name in this space, competition makes it hard to stand out. Even in this case, the market is so large that Immersive Fox should still do well and generate meaningful revenue, but signing those big enterprise deals may be harder to achieve.
Here is a link to the deck.
Register your interest for this deal through this form, minimum commitment is the standard £1k.
Deal Summary
S/EIS eligible: Yes, EIS
Round Size: £3m
Equity: 17.1%
Min. syndicate commitment: £20k
Max. syndicate allocation: No max
Deadline: 21/02/2023 - in 1 WEEK!